Investor & Partner Briefing · 2025
ADABA
Reserve · Epe, Lagos
Nigeria's first private ranch-wellness community — built for the global African who is ready to come home, or simply invest in what home can be.
100%
Infrastructure Independent
Adaba Reserve Ltd · Confidential Briefing Document
The Opportunity
There Are 1.7 Million Nigerians Abroad. Most of Them Want to Come Home. None of Them Have Anywhere Good to Go.
The Nigerian diaspora sends over $25 billion home every year — more than the country's oil revenue. They build houses in villages they haven't seen in a decade. They buy land through relatives they half-trust. They invest in a future that, too often, has no infrastructure to match their ambition.
When they finally return — for a visit, for retirement, for good — they are confronted with a choice between the chaos of Lagos and estates that promise a lot and deliver little. No reliable power. No water. No security they trust. No transport that respects their time.
The upper-middle-class Nigerian — at home or abroad — has been failed by the real estate market. Not by lack of money. By lack of vision.
"Adaba Reserve is not a real estate development. It is a lifestyle infrastructure — built for the Nigerian who has seen the world and now wants the best of it, at home."
The reference point is Humberstone Ranch in Ontario, Canada — a working ranch community that combines nature, animals, open land, and a sense of belonging to something larger. That feeling. That exhale when you arrive. That is what Adaba Reserve is building in Epe, Lagos. But deeper, permanent, and with a full urban infrastructure that makes it completely self-sufficient.
The Product
A Private Ranch-Wellness City on 200 Plots in Epe, Lagos.
Adaba Reserve is a master-planned, private community spanning five distinct zones. It functions as a complete lifestyle ecosystem — part working ranch, part premium residential estate, part wellness retreat, part transport hub, part commercial village. The public accesses only what they are permitted to. Residents live in a world entirely their own.
01
Zone A — Residential Core (~100 Plots)
Private plots for self-build, pre-designed chalets, and modular 1-bedroom units. Every structure follows the Adaba Design Code — cohesive, beautiful, low-rise. Zero public access, ever. This is where Adaba residents live.
02
Zone B — Ranch & Agricultural Zone (~50 Plots)
A working ranch: horses, goats, cows, ducks, pigs. A riding track and equestrian lessons. An organic vegetable garden feeding a Farm Store for residents. Composting. Nature as a resource, not a decoration.
03
Zone C — Commercial Promenade (~20 Plots)
Farm-to-table restaurant, boutique retail, co-working space, café, medical unit, laundry. Curated vendors only. Day visitors are permitted here via a QR day pass — they go no further.
04
Zone D — Transport Hub & Main Gate (~15 Plots)
The boundary between Adaba and the outside world. Biometric gate, security command centre, Metro Link bus terminus, internal shuttle depot, visitor processing. The professionalism of Zone D sets the tone for everything inside.
05
Zone E — Wellness & Community Amenities (~15 Plots)
Pool, gym, spa, yoga garden, community hall, children's play area, reading lounge. Where the community is built — event by event, neighbour by neighbour.
Why This Wins
Six Things No Other Nigerian Estate Does.
🚌 The Metro Link
Adaba operates its own dedicated bus service from Epe to 5 registered stops across Lagos — Lekki, VI, Ajah, Surulere, Marina. Residents tap their Adaba Card to board. No other Nigerian estate brings the city to its residents like this. This is the headline feature that makes Adaba liveable, not just beautiful.
⚡ Full Power Independence
Community-scale solar + battery storage. No NEPA dependency. 24/7 electricity, guaranteed. In a country where power outages cost businesses billions monthly, this isn't a luxury — it's the price of entry. And it's the first thing every diaspora buyer asks about.
🐴 A Working Ranch
Horses, goats, cows, ducks, pigs — a real ranch, not a petting zoo. Residents ride horses, buy fresh eggs, eat food grown 200 metres from their front door. This is the soul of Adaba Reserve. It cannot be replicated with marketing.
🛡️ Biometric Access + Community KYC
Every resident is fully verified — NIN/passport, source of funds, biometric enrolment. Card + human 2FA at every gate. Every visitor is pre-approved by a resident via the app. You will know exactly who your neighbours are. This is the security the diaspora cannot find elsewhere.
🏡 In-House Mortgage
No Nigerian bank required. Adaba offers its own 7–12 year payment plan — 20% deposit, monthly instalments, diaspora pricing in hard currency with naira equivalent locked at agreement date. The mortgage product removes the biggest barrier to diaspora real estate investment: access.
📱 Adaba App — Digital Infrastructure
The app manages everything: digital residency card, Metro Link booking, internal shuttle tracking, guest pass issuance, service charge payment, maintenance requests, amenity booking, emergency SOS. Adaba is a digital-first community in a physical world.
How to Own
Three Entry Paths. One Community.
We do not gatekeep by wealth class. We gatekeep by character. Every entry path — from outright purchase to monthly instalments — leads to the same Adaba community, the same rights, the same card.
🏛️
Founder Plot — Outright Purchase
₦30M–₦75M · ~$18K–$45K · Full Ownership · C of O in Your Name
Purchase land outright at Founder or Standard pricing. Build your own structure to the Adaba Design Code. Transfer, inherit, or lease. Diaspora payment in GBP/USD/CAD accepted. Founding buyers receive equity participation in the community's common areas — you own a share of the estate, not just a plot. The best price this land will ever be.
🏡
Adaba Mortgage — In-House Financing
20% Deposit · 7–12 Year Plan · No Bank · Hard Currency Accepted
Available on plots and pre-built units. 20% deposit, balance spread over 84–144 months. No Nigerian commercial bank involved. Diaspora earners pay in their currency with naira equivalent locked at signing — no exchange rate risk. Full residency rights and Adaba card from Day 1 of occupancy. The in-house mortgage is the product that opens Adaba to the widest diaspora audience.
🌿
Chalet Lease — Premium Serviced Living
1–3 Year Leases · Fully Furnished · All Services Included · Convert to Purchase
Fully furnished chalets for diaspora professionals who want to experience Adaba before committing. All service charges included. When abroad, enrol in the Adaba Managed Rental Programme — we manage the unit, you receive rental income. After 2+ years, all rent paid is creditable toward a purchase. Your lease was never wasted.
All paths include full KYC, biometric residency card, access to all community zones and amenities, and the right to participate in community governance from Year 3.
The Numbers
A Real Estate Business With Recurring Revenue Built In.
"Most Nigerian developers sell land and disappear. Adaba sells land and then earns every month from every resident for as long as the community exists."
| Revenue Stream | Model | Projected (₦) |
| Founder & Standard Plot Sales (100 plots) | ₦30M–₦75M per plot | ~4,500,000,000 |
| Pre-Built Units (Modular 1-beds + Chalets) | ₦22M–₦75M per unit | ~1,190,000,000 |
| Residential Service Charges (120 units × ₦200K/month) | Recurring, annual | 288,000,000/yr |
| Commercial Zone Rent (10 units × ₦2M/month) | Recurring, annual | 240,000,000/yr |
| Managed Short-Let Programme (20 units) | Recurring, annual | 96,000,000/yr |
| Ranch, Events, Metro Link (non-residents) | Recurring, annual | 90,000,000/yr |
| Total Recurring Revenue (Mature Stage) | ₦714,000,000/yr |
Pre-Sale Strategy
Phase 1 infrastructure (~₦965M) is funded entirely by the pre-sale of 30–35 Founder Plots at ₦30M each (≈₦900M–₦1.05B). Construction begins only after pre-sale threshold is met. Zero developer risk on the infrastructure build. Diaspora buyers paying in foreign currency (~£15–18K per plot) are the primary engine.
5-Year Revenue Outlook
Year 1: ₦900M (pre-sales only). Year 2: ₦1.4B (additional plots + recurring). Year 3: ₦2.46B (full commercial + all revenue streams). Year 4–5: Recurring revenue dominates at ₦714M/year. Total 5-year: ₦6.85B+.
Go-to-Market
The Diaspora Is Ready. The Question Is Whether Nigeria Is Ready for Them.
The Nigerian diaspora has never been more financially empowered, more globally connected, and more homesick. The pandemic proved that remote work means location is a choice. A Lagos-based professional who works for a London firm no longer has to choose between their career and their country. They need a home that matches the standard they've built abroad. Adaba Reserve is that home.
- Toronto first. The founding team is based in Toronto. The Nigerian GTA community is the launch market. Adaba Reserve Evenings — invitation-only, intimate dinners of 40–60 people — will generate the first 10–15 Founder Plot commitments.
- London, Houston, Lagos — next. Host Adaba Reserve Evenings in each city within 6 months of the Toronto launch. Nigerian professional networks, alumni associations, Nigerian churches. These are the rooms where the first ₦900M is raised through plot pre-sales.
- Social media — document everything. Instagram Reels and YouTube Shorts, weekly, from Day 1. The journey from 200 plots of land to a living community is the content. Nigerian diaspora cannot scroll past it. Target: 10K Instagram followers before the first public sales launch.
- Referral programme. Every Founder Plot buyer becomes an Adaba Ambassador. Refer a buyer who completes: earn 2% commission. On a ₦30M plot = ₦600,000. Five referrals = ₦3M. The diaspora network sells itself when incentivised.
- PR — one story that changes everything. The Metro Link bus from Epe to Lekki is a national news story. "Nigerian estate runs its own Lagos bus service" writes itself. Target: BusinessDay, TechCabal, Guardian Nigeria, CNN Africa. One coverage piece at launch is worth ₦50M in marketing.
- AdabaReserve.com waitlist — now. Launch the teaser site and collect email signups before a single brick is laid. A waitlist of 500+ is the proof of concept that converts a partner conversation into a signed agreement.
The Team & The Ask
Built by People Who Have Done This Before — And Know What Not to Do This Time.
Adaba Reserve is built on two foundations: land expertise and product vision. The partnership between Ruona — a Lagos real estate operator with 200 plots and deep market knowledge — and Olu — a product manager, certified Scrum Master, and founder with a background in proptech (Safehouse) and community platforms (Qulture) — is not accidental. It is exactly the combination a development like this requires.
Safehouse, the previous venture, was a proptech platform for diaspora property investment and verification in Nigeria. It did not raise and was wound down — but the knowledge built in that process is the reason Adaba Reserve has been designed the way it has. We know the diaspora real estate market. We know its trust gaps. We know its pain points. And we built Adaba around every single one of them.
Ruona — Land Principal
200 plots in Epe, Lagos. Proven real estate operator. Local market knowledge and existing investor network. Credibility that the land is real, the title is clean, and the community relationships are established.
Olu — Visionary & Executor
Tech professional based in Toronto — positioned at the heart of the primary buyer market. Background in product development and proptech (Safehouse). Community platform builder (Qulture). Deep experience building scalable products and navigating complex stakeholder environments.
Early Partnership & Founder Plot Opportunity
We are currently in the pre-launch phase, offering a limited number of Founder Plots to early partners, investors, and future residents at the best pricing this land will ever carry. Founder Plots include equity participation in the community's common infrastructure — the pool, gym, ranch, and commercial zone. This is not just a land investment. It is a stake in a recurring-revenue lifestyle community.
We are also open to conversations with strategic partners: transport operators interested in the Metro Link, hospitality brands interested in the Managed Short-Let Programme, KYC/tech providers, and impact investors aligned with the diaspora housing thesis.
Reserve Your Founder Plot.
Be Part of What Adaba Becomes.
Founder Plots are available at ₦30,000,000 (~£15,000 · $18,200 · CA$24,800) with a ₦100,000 reservation deposit. The reservation holds your plot for 14 days while KYC is completed. All funds are held in escrow until the pre-sale threshold is met.
To Register Your Interest
hello@adabareserve.com
AdabaReserve.com · Epe, Lagos State, Nigeria