Private Wellness Community · Epe, Lagos · Est. 2025
ADABA
Reserve
"Not just a place to live — a world to belong to. Nigeria's first private ranch-wellness city, built for those who have seen the world and now want the best of it, at home."
200 Plots · Epe, Lagos
5 Community Zones
3 Ownership Paths
100% Infrastructure Independent
Concept & Philosophy
The Vision

Nigeria is one of the most entrepreneurial, culturally rich, and globally connected nations on earth. Its diaspora — scattered across London, Toronto, Houston, Atlanta, Amsterdam — sends home billions of dollars a year, not just in remittances, but in ambition. They build houses in villages they haven't seen in a decade. They buy land in cities they hope to return to. They invest in a future that, too often, has no infrastructure to match their vision.

Adaba Reserve is built for them. Not for the billionaire class with seven houses. For the Nigerian professional abroad who earns well, loves their roots, and is ready — finally — to invest in a life back home that doesn't require them to sacrifice the standards they've built. A doctor in Canada. A tech lead in London. A finance director in Dubai. A small business owner in Atlanta. They are the market. They are the community. And they have been waiting for this.

The idea was born from a visit to Humberstone Ranch in Ontario, Canada — a working ranch with animals, open land, a sense of belonging to something larger than four walls. That feeling. That exhale. That's what Adaba Reserve will build, but deeper, richer, and permanent. Not a weekend visit — a life.

"Adaba" is the Yoruba word for the white dove — a bird of peace, purity, and homecoming. The diaspora are doves that have flown far. This is where they land.
What Makes It Different
🐴
A Living Ranch, Not a Theme Park
Horses, goats, cows, ducks, pigs — not as decoration, but as a working, breathing ecosystem. Residents can ride, learn horsemanship, buy fresh produce, and participate in farm life. The ranch isn't an amenity — it's the soul of the community.
🛡️
Sovereign Infrastructure
24/7 solar-powered electricity. Clean borehole water. Fibre internet. Waste management. This community does not wait for NEPA, does not beg for government water, does not compromise. It runs itself. Completely. Always.
🚌
The City Comes to You
No other Nigerian estate operates its own metro link. Adaba runs a dedicated bus service with registered stops across Lagos — Lekki, VI, Ajah, Surulere. Tap your card in Lekki, board, arrive home in peace. No Lagos traffic anxiety. No Uber from the mainland.
🌍
Diaspora-Grade Trust & Compliance
Full KYC. Verified C of O. Transparent in-house mortgage. Payment in hard currency. Digital residency card. These aren't luxuries — they're the minimum that Nigerian diaspora investors deserve. We built the system to earn trust, not ask for it.
🏛️
Three Ways to Own
Outright plot purchase. In-house monthly mortgage (7–12 years, no bank). Annual serviced chalet lease. Every path leads to the same community. No one is locked out. The diaspora young professional making £3,000/month can afford to start here.
🤝
Community Governance
From Year 3, a Residents' Council is elected to co-manage the service charge fund, approve commercial vendors, and shape community policy. This is not a landlord-tenant estate. Adaba is a republic of its residents.
A Day in Adaba Reserve
6:00 AM — Morning at the Ranch
You wake to the sound of birds, not generators. Your power hasn't flickered. You walk to the ranch zone — your daughter feeds the ducks, you collect fresh eggs from the farm store. The organic garden has tomatoes, peppers, ugu. You buy what you need for breakfast. There is no traffic noise. There is no Lagos chaos. There is only this.
7:45 AM — Metro Link Departs
You tap your Adaba card at the Transport Hub. Your seat is reserved — you booked it last night on the app. The Adaba Metro Link shuttle departs at 8:00am, drops you at Admiralty Way Lekki by 9:15am. Clean, airconditioned, reliable. You answer emails on the way. Your colleagues in the mainland don't believe you commute from Epe. You show them the app.
6:00 PM — Return Home
You tap your card at the Metro return kiosk at Ajah. You're booked on the 6:30pm return shuttle. By 7:45pm, you're inside Adaba Reserve. You stop at the commercial zone restaurant — owned by a curated local partner, farm-to-table concept, excellent pepper soup. You walk home. Security confirmed your face at the gate. Your children are in the play area, supervised, safe. You exhale.
Weekend — The Ranch & The Community
Horse riding at the track — booked via the app. Your teenage son has started taking lessons. In the afternoon, there's an event at the community hall — a food festival, organized by the Residents' Council. The commercial zone is open to day visitors today; outsiders arrive at the gate, get a time-locked QR pass, and are directed to Zone C and Zone E. They never see your home. They never will.
Join the Community
Be First to Know When
Adaba Reserve Opens.

Founder Plot reservations open to our waitlist first — before any public launch. Leave your details and we will reach out directly when we are ready for early buyers.

Land Use Plan
Community Zoning
200 plots. Five zones. One philosophy: every zone serves its purpose without bleeding into another. The public stays public. The private stays sacred.
Zone A · ~100 Plots
🌿 Residential Core
PRIMARY LIVING ZONE · RESIDENTS ONLY
The heartbeat of Adaba Reserve. Private plots for self-build, pre-designed chalets, and modular 1-bed units. All structures must conform to Adaba design guidelines — cohesive aesthetics, no "face-me-I-face-you" buildings. Every plot has access to internal roads, landscaped greenery buffers, and the Adaba Loop shuttle. Zone A is physically separated from all other zones by a buffer of landscaping and a secondary internal gate. No day visitor, no commercial activity, no public transit stops here.
Zone B · ~50 Plots
🐴 Ranch & Agriculture
WORKING RANCH · RESIDENTS & BOOKED GUESTS
The soul of the community. Horse stable with riding track, horse riding lessons (beginner through advanced). Goat pen, cow pasture, duck pond, pig enclosures (odour-managed, distanced from residential). Organic vegetable and herb garden — produce available to residents at cost. A composting system feeds the garden. A Farm Store operates within the zone. Zone B generates food, experiences, and revenue. Ranch experiences available to booked day guests, managed separately from the residential community.
Zone C · ~20 Plots
🏪 Commercial Promenade
CURATED VENDORS · DAY VISITORS PERMITTED
Farm-to-table restaurant using Zone B produce. Boutique retail (curated, not random). A café. A co-working/business centre. A small medical/pharmacy unit. A laundry and dry-cleaning service. All vendors are approved Adaba partners — no unauthorized trading. Day visitors receive a QR day pass and may access Zones C and E only. They cannot enter Zone A under any circumstance. Commercial zone revenue partially flows into the community maintenance fund.
Zone D · ~15 Plots
🚌 Transport & Entry Hub
MAIN GATE · BUS TERMINUS · VISITOR PROCESSING
The boundary between Adaba and the outside world. Main estate gate with security command centre, CCTV monitoring, biometric reader. Metro Link bus terminus — the origin and destination of the Epe–Lagos route. Internal shuttle depot and charging station. Visitor processing: day pass issuance, guest registration, vehicle search. Retail kiosk for returning residents. Card re-issuance kiosk. Lost and found. The professionalism of Zone D sets the tone for everything inside.
Zone E · ~15 Plots
🏊 Wellness & Community Amenities
OPEN TO RESIDENTS · SEMI-OPEN TO DAY GUESTS WITH RESIDENT PRE-APPROVAL
Olympic-quality swimming pool. Fully equipped gym. A day spa offering massage, steam, and holistic wellness treatments. An open-air yoga and meditation garden. Multi-purpose community hall for events, meetings, celebrations, and Residents' Council sessions. A children's adventure play area. A library/reading lounge. A community kitchen for events. Zone E is where Adaba residents live their best lives — and where the community is built, celebration by celebration.
Architectural Language & Design Guidelines
All structures in Zone A must conform to the Adaba Design Code: natural materials (wood, stone, clay-tone finishes), low-rise maximum 2 floors, mandatory setbacks and greenery, approved colour palette (earth tones, no primary colour facades). Residents who self-build must submit architectural plans to the Adaba Design Committee for approval. The goal: drive through Adaba Reserve in 10 years and it should look like a masterplan, not a collection of individual whims. The aesthetic coherence IS the asset value.
Residency & Investment
Three Ways to Own Adaba
We don't gatekeep by wealth class — we gatekeep by character. Every entry path leads to the same community, the same rights, the same Adaba card.
🏛️
Founder Plot Purchase
Outright Ownership · Build Your Legacy · Generational Asset
  • Purchase a plot (from 300sqm to 1,000sqm) at Founder pricing — the best price this land will ever be sold at
  • C of O (Certificate of Occupancy) issued in your name through the Adaba legal structure — no title stress
  • Build your own structure to the Adaba Design Code, using approved contractors or your own
  • Full ownership: transfer, inherit, lease within community rules
  • Diaspora payment accepted in GBP, USD, CAD, EUR — converted at a locked rate at point of purchase
  • Monthly service charge activates from Day 1 of occupancy (not from purchase)
  • Founding Plot buyers receive equity participation in the common areas (pool, gym, ranch) — you own a share of the estate, not just the land
  • Right to vote on Residents' Council from Year 1
🏡
Adaba Mortgage
In-House Financing · 7–12 Years · No Bank Required
  • Available on plots AND pre-built units (chalets, modular 1-beds)
  • Minimum 20% deposit upfront — balance spread over 84–144 months
  • No commercial bank involved — direct relationship with Adaba Reserve Ltd
  • Diaspora earners: payments in GBP/USD/CAD with naira equivalent locked at agreement date — no exchange rate anxiety
  • Title held by the Adaba SPV (Special Purpose Vehicle) until full payment, then transferred to buyer — clean and protected
  • Full residency rights and Adaba card issued from Day 1 of occupancy, regardless of payment stage
  • Missed payments: 3-month formal grace period, clear exit protocol — fair for both sides
  • Early payoff allowed at any time — no penalty
  • Option to convert a lease into a mortgage — lease payments credited toward purchase price
🌿
Adaba Chalet Lease
Annual Lease · Fully Serviced · Ideal for Diaspora Testing the Waters
  • Fully furnished chalets available on 1-, 2-, or 3-year lease agreements
  • All service charges included in the annual lease fee — one payment, zero surprises
  • Designed for diaspora professionals who want to experience life in Adaba before committing to a purchase
  • When you're abroad, enrol your unit in the Adaba Managed Rental Programme — we handle guests, you receive income
  • Lease credit conversion: after 2+ years, all rent paid can be credited toward a purchase price — your lease was never wasted
  • Priority purchase rights: lease holders get first refusal on any plots or units that become available
🏗️ The Modular / Container 1-Bed — The People's Unit
This is the entry point that democratises Adaba. Smart, architecturally designed modular homes — container-inspired or prefabricated panel construction — delivered and installed in Zone A. They are not cheap-looking. They are the Nigerian equivalent of the Tiny House movement: intentional, beautiful, efficient, and affordable. Target all-in price: ₦18–25M. Target market: young Nigerian professionals, diaspora individuals who want a foothold, or anyone who wants a home away from home without the ₦70M commitment. These are also the first units Adaba builds itself — before the chalets — because they prove the concept fast, at lower risk.
Business Model
Financial Architecture
Real estate is the asset. Infrastructure is the moat. Service charge is the engine. This is not a one-time land flip — it's a recurring revenue community business.
₦6.85B+
Projected Total Revenue (5 Years)
₦462M
Annual Recurring Revenue (Mature Stage)
₦900M
Phase 1 Pre-Sale Target (30 Founder Plots)
Revenue Streams
Revenue SourceUnitPrice (₦)VolumeTotal (₦)
Founder Plots (early buyers)per plot30,000,00040 plots1,200,000,000
Standard Plots (post-launch)per plot45,000,00040 plots1,800,000,000
Premium Plots (larger 1,000sqm)per plot75,000,00020 plots1,500,000,000
Modular 1-Bed Unitsper unit22,000,00020 units440,000,000
Pre-Built Chalets (3-bed)per unit75,000,00010 units750,000,000
Total Capital Sales5,690,000,000
Recurring Revenue (Annual, Mature Stage ~Year 3)
SourceMonthly RateUnits ActiveAnnual (₦)
Residential Service Charge₦200,000/unit120 units288,000,000
Commercial Zone Rent (10 units)₦2,000,000/unit10 units240,000,000
Ranch Experiences & Bookings——48,000,000
Managed Short-Let Programme~₦400K/month/unit20 units96,000,000
Event Space & Community Hall——24,000,000
Metro Link (non-resident tickets)——18,000,000
Total Annual Recurring714,000,000
Phase 1 Infrastructure Costs (Estimate)
Cost ItemEstimate (₦)Notes
Land clearing, access roads, drainage80,000,000Based on Epe terrain
Perimeter fencing + gates70,000,000~1.3km perimeter
500KW Solar system + battery storage280,000,000Community-scale, solar-first
Borehole + water treatment plant45,000,000Industrial grade
Transport Hub construction (Zone D)65,000,000Bus terminus, security HQ
10× Modular 1-bed units (show units)180,000,000First sellable inventory
Ranch Zone: stable, fencing, first animals110,000,000Horses, livestock, equipment
Landscaping, Zone A internal roads60,000,000First residential area prep
Legal, architectural, surveying40,000,000Title, design, town planning
Brand, tech (app, website, card system)35,000,000Full digital infrastructure
Total Phase 1~₦965,000,000Funded by pre-sales
💡 The Pre-Sale Strategy: How Phase 1 Pays for Itself
Before breaking ground, Adaba Reserve targets the sale of 30–35 Founder Plots at ₦30M each = ₦900M–₦1.05B. This fully funds Phase 1 infrastructure. Construction begins only when pre-sale threshold is hit — de-risking the entire project. This is how the world's best developers operate. Pre-sales also create an early community of invested believers who become your best marketing channel. Diaspora buyers paying in foreign currency (£15–18K per Founder Plot) will be the primary pre-sale engine.
📈 5-Year Revenue Projection Summary
Year 1: Pre-sales only — ₦900M (30 Founder Plots). Infrastructure build begins.
Year 2: Phase 1 complete. First residents move in. 40 additional plot sales + 10 modular units = ~₦1.4B. Recurring revenue begins at ₦120M.
Year 3: Full commercial zone open. 30 more plot sales + chalets = ~₦2B. Recurring ₦462M.
Year 4–5: Plot sales taper, recurring revenue dominates. Managed rentals, ranch tourism, events drive ₦714M/year recurring. Total 5-year revenue: ₦6.85B+
💱 Diaspora Pricing Reference (At ₦1,650/$1)
Founder Plot (₦30M): ~$18,200 / £14,400 / CA$24,800
Standard Plot (₦45M): ~$27,300 / £21,500 / CA$37,200
Modular 1-bed (₦22M): ~$13,300 / £10,500 / CA$18,100
Adaba Mortgage deposit (20% of ₦30M): ~$3,640 / £2,880 / CA$4,960
Monthly service charge (₦200K): ~$121 / £96 / CA$165/month
Mobility Infrastructure
The Adaba Transit Network
"You don't need a car to live well here. And when you need Lagos, Lagos comes to you — at your registered stop."
The Flow
🏡
Residence
Zone A
→
🚐
Adaba Loop
Internal Shuttle
→
🚌
Transport Hub
Zone D Gate
→
🛣️
Metro Link
Epe Expressway
→
📍
Lagos Stops
Lekki · VI · Ajah · Marina
🚐 The Adaba Loop — Internal Community Shuttle
Electric or CNG mini-buses (8–14 seater) running a continuous fixed loop through all zones every 15–20 minutes, from 5:30am to 11:00pm. Route: Zone A Residential → Zone B Ranch → Zone E Wellness → Zone C Commercial → Zone D Transport Hub → return. Activated by resident card tap at any stop. Schedule live on the Adaba app with real-time GPS tracking. Fully included in service charge — zero fare, zero friction. No car needed within the estate. Ever.
🚌 Metro Link — Epe to Lagos Dedicated Service
Adaba operates or partners with a registered transport operator for a dedicated, premium bus service.

Departure schedule (Lagos-bound): 6:00am · 7:00am · 7:45am · 9:00am · 10:30am · 12:00pm · 2:00pm
Return schedule (Adaba-bound): 4:30pm · 5:30pm · 6:30pm · 7:30pm · 8:30pm · 10:00pm

Vehicles: 14-seater or 30-seater premium coaches, aircon, phone charging, Wifi. Resident card = boarding pass. Seat reserved via Adaba app — no walk-up uncertainty. Non-residents can purchase tickets at the commercial zone kiosk. Live location shared on app.
📍 Registered Metro Return Stops (Proposed)
Each stop is a registered physical location with an Adaba kiosk and signage. Residents tap their card at the kiosk to book a return seat. Kiosk confirms slot, sends notification.

Stop 1: Admiralty Way / Mega Chicken Junction, Lekki Phase 1
Stop 2: Ajah Roundabout / Abraham Adesanya Estate Gate
Stop 3: Victoria Island Gate / Eko Hotel axis
Stop 4: Surulere / National Stadium axis
Stop 5: Marina Bus Terminal / CMS

This is the killer feature. No other estate in Nigeria does this. This is the headline in every interview, every pitch, every social media post.
🃏 The Adaba Smart Card — Your Key to Everything
A physical smart card (NFC-enabled) and digital equivalent in the Adaba app. One card. Every function.

• Estate entry/exit (main gate + internal zone gates)
• Internal shuttle boarding (Adaba Loop)
• Metro Link seat reservation and boarding
• Commercial zone day-pass issuance for guests
• Service charge payment ledger identifier
• Ranch experience booking
• Emergency SOS signal (triggers security response)
• Access log for security review (who entered what zone, when)

Lost card: report on app → immediate deactivation → physical replacement issued within 24 hours. Guest cards: time-limited (8am–10pm), zone-restricted (Zones C and E only), non-renewable same day.
Infrastructure & Lifestyle
The Living Service Charge
One number. Every month. No NEPA bill. No Abuja Water Board. No security levy. No generator fuel contribution. One charge, everything runs. This is the promise.
What ₦200,000/Month Includes
⚡ 24/7 Electricity — Solar-first, diesel backup, zero load-sheddingIncluded
💧 Clean Water — Borehole extraction, industrial filtration, piped to every unitIncluded
🌐 Fibre Internet — Estate-wide broadband (residents choose their speed tier)Included
🚐 Adaba Loop — Internal shuttle, unlimited trips within the estateIncluded
🚌 Metro Link — Resident boarding, Lagos route (unlimited trips)Included
🧹 Common Area Cleaning — Daily grounds crew, landscaping, estate roadsIncluded
🔧 Infrastructure Maintenance — Roads, lighting, drainage, communal systemsIncluded
🛡️ 24/7 Security — Manned gates, roving security, full CCTV coverageIncluded
🗑️ Waste Management — Collection, sorting, recycling, composting programmeIncluded
🃏 Adaba Card — Issuance, management, replacement within policyIncluded
📱 Adaba App — Full platform access, community features, shuttle bookingIncluded
🏊 Pool & Gym — Resident access, unlimited, bookable via appIncluded
🌿 Community Spaces — Parks, gardens, children's play area, reading loungeIncluded
⚡ Power Strategy: Solar-First, Grid-Independent
Adaba Reserve installs a community-scale solar array (target: 500KW+ generation capacity) with lithium-ion battery storage sufficient for 12–16 hours of base load without sunlight. NEPA/grid is connected as emergency backup — not the primary source. Diesel generator for critical systems only (security, medical, water pump).

Long-term ambition: apply for a mini-grid licence under Nigeria's Rural Electrification Agency or NERC framework — allowing Adaba to sell excess power to the surrounding community and generating additional revenue. The solar investment pays back in 5–7 years. The goodwill and marketing value pays back in Year 1.
Additional Services (Paid, On Demand)
In-unit housekeeping: ₦25,000–₦50,000/visit, bookable via app
Concierge/errand service: grocery runs, airport pickup coordination, package handling
Ranch experiences: horse riding lessons (₦15,000/session), horse trekking, animal farm tours for guests
Spa treatments: massage, steam, facials — priced separately
Event hall rental: community hall available for private events (residents get discounted rate)
Guest day passes beyond free allowance: resident gets 4 free guest passes/month; additional ₦5,000/pass
Security & Onboarding
Access, KYC & Community Governance
"You don't just buy into Adaba — you are vetted into it. Every neighbour you have passed the same process. This is the trust infrastructure that makes the community safe."
The 6-Step Onboarding Journey
1
Expression of Interest & Reservation
Prospective buyer or tenant submits an EOI form via the Adaba website or through an authorised agent. A refundable reservation deposit (₦100,000 / ~$65) is paid to hold the selected plot or unit for 14 days while the KYC process is completed. No reservation without a deposit — this filters serious buyers from curious browsers. The reservation is fully refunded if KYC fails through no fault of the applicant.
2
Identity Verification
Government-issued ID required: NIN (National Identification Number), International Passport, or Driver's License. For diaspora applicants: passport + country-of-residence national ID or residence permit. Verification powered by a KYC API partner — Dojah, Smile Identity, or Onfido — with liveness check to prevent document fraud. Results in 30 minutes. Fully remote-capable for diaspora buyers.
3
Source of Funds Declaration (Threshold-Based)
For transactions above ₦50M or $30,000 equivalent: 3 months of bank statements and either an employment letter, business registration certificate, or tax returns. This is light-touch AML (anti-money laundering) compliance — it protects Adaba's reputation and protects sellers from inadvertently facilitating illicit funds. Nigerian real estate has historically been a money laundering vector. Adaba will not be. This policy is a selling point, not a burden.
4
Community Charter Sign-Off
Every resident — owner or tenant — signs the Adaba Community Charter before receiving their card. The Charter governs: architectural design rules for self-builds, noise and conduct standards, guest management policy (maximum guests per week, overnight guest protocol), pet ownership rules, subletting permissions and limits, commercial activity restrictions in Zone A, security compliance obligations. The Charter is legally binding. Serious or repeated violations activate a formal dispute process and, in extreme cases, a forced exit with fair compensation.
5
Biometric Enrolment & Card Issuance
Resident attends an in-person enrolment session at the Adaba Transport Hub (or a designated enrolment centre for diaspora, e.g., Lagos, Abuja, London, Toronto). Fingerprint scan and photo taken. Data stored securely on the Adaba platform. Physical smart card issued same day. Card registered on the Adaba app with the resident's account. All access is tied to this biometric — the card cannot be used by anyone else without triggering a flag at the gate reader.
6
Gate 2FA — Card + Human Confirmation
At every entry point: Step 1 — tap card at the NFC reader (automated biometric match against stored profile). Step 2 — security officer performs visual confirmation against the photo displayed on their screen. Both checks must pass. Any mismatch triggers an escalation: officer holds the individual, notifies security command, resident is contacted. Visitors and guests: resident approves entry via app notification → guest receives a time-locked QR pass → pass scanned at gate → guest directed to permitted zones only. No card. No entry. No exceptions. No "my sister is inside, just let me in." No exceptions.
🏛️ Community Governance — The Residents' Council
From Year 3 (once the community reaches 60%+ occupancy), Adaba residents elect a Residents' Council — 7 members serving 2-year terms. Powers: review and approve commercial zone vendor applications; vote on service charge rate adjustments (with company approval); organise community events; act as first-tier dispute resolution. The Council is advisory but powerful. It signals to the market that Adaba is not a developer-landlord dictating terms — it's a community that governs itself. This is a major diaspora selling point: you own not just a house but a voice.
Market Strategy
Go-to-Market — Diaspora First
The Nigerian diaspora sends $25+ billion home every year. They are not the secondary market. They are the market. Speak to them where they are, in the language they trust.
🇨🇦
Canada — Start Here
Toronto's Nigerian community (GTA) is the launch city. It's where the founders are. Host the first Adaba Reserve Evening — an intimate, invitation-only event (max 40 people). Show the deck. Show the renders. Take EOIs in the room. Word spreads fastest in a tight-knit diaspora community that already knows each other.
🇬🇧
United Kingdom — Second Wave
London, Manchester, Birmingham. The UK Nigerian community is the largest outside Africa. Partner with Nigerian-British professional networks, alumni associations (UNN, UI, UNILAG alumni UK branches), and Nigerian churches in London. The Nigerian church community is the most underutilised real estate sales channel in the diaspora.
🇺🇸
United States
Houston, Atlanta, Maryland, New York. Target Nigerian professionals via LinkedIn (filter: Nigerian, UK/US/Canada, healthcare, tech, finance, law). Host virtual webinars — diaspora buyers are used to completing property transactions online. The US market has high-income Nigerians who are already looking to invest back home at scale.
🇳🇬
Home Market — Upper Middle Class
Nigerians who don't live abroad but want to. Lekki/VI professionals who are exhausted by Lagos — the traffic, the power cuts, the insecurity. They can afford to leave. They just need somewhere to go. Adaba Reserve, with its Metro Link to their office in VI, is the argument. The estate is 45 minutes away on an airconditioned bus they don't pay extra for.
Channel Strategy
📱
Social Media — Instagram & YouTube
Document the build from Day 1. Every site visit, every sod-turning, every horse that arrives. This is content that Nigerian diaspora cannot scroll past. "Building Nigeria's first private wellness community in Epe" is a story. Tell it weekly on Instagram Reels and YouTube Shorts. The content builds trust and the community before the community is built. Target: 10K Instagram followers before first plot is sold.
💬
WhatsApp — The Nigerian Diaspora Highway
Build an official Adaba Reserve WhatsApp community. Seed it by inviting early interested contacts from the founding network. Share updates, render images, videos from the site, milestones. Encourage sharing. Nigerian diaspora WhatsApp groups are how major news travels — the estate launch, the ranch photos, the Metro Link announcement. Make it shareable by design.
🎤
Adaba Reserve Evenings — Diaspora Events
Intimate dinner events in key cities: Toronto, London, Houston, Lagos. Max 40–60 people, invitation only. Curated audience of Nigerian professionals. Beautiful venue, good food, Afrobeats ambience. Present the vision, show the deck, do a Q&A, offer Founder Plot reservations in the room. These evenings are the pipeline. Target: 1 event per quarter per city. Cost: ₦1–2M per event. ROI: 1 Founder Plot sale covers 15× the cost.
🤝
Referral Programme
Every Founder Plot buyer becomes an Adaba Ambassador. Refer a buyer who completes a purchase: earn 2% commission (on a ₦30M plot = ₦600,000). Refer 5 buyers = ₦3M. This is how you activate the diaspora network — make them financially incentivised to tell their friends. Cap the commission programme to the first 100 units sold, then transition to a community loyalty scheme.
✍️
PR & Media — Tell the Story
Pitch to Nigerian media: BusinessDay, Nairametrics, Punch, TechCabal, This Is Africa. Story angle: "Nigerian founders building a wellness community for the diaspora in Epe." Pitch to diaspora media: The Cable, YNaija, Guardian Nigeria. International angle: reach out to African business publications. One Bloomberg Africa or CNN Africa piece is worth ₦50M in marketing. The Metro Link story alone is a headline.
🌐
Digital Presence — The Website & Waitlist
Launch AdabaReserve.com as a beautiful, high-quality landing page before anything is built. Show the renders, the zoning map, the vision statement. Collect email waitlist signups. Offer a "Priority Access" registration — no payment, just commitment — for people who want first refusal on Founder Plots when they launch. Build a list of 500+ before the sales launch. That list is the first 30 buyers.
Digital Infrastructure
The Adaba App
The app is the invisible infrastructure of Adaba Reserve. It manages access, mobility, services, and community — so the physical estate can focus on being beautiful.
My Home
🃏
Digital Residency Card
Your card on your phone. QR code display for gate scanning. Card status, access history, guest approvals.
📊
Service Charge Dashboard
Current month charge, payment history, breakdown of what's included. Pay directly in-app.
🔔
Estate Notifications
Security alerts, maintenance schedules, community announcements, Residents' Council updates.
🛠️
Maintenance Requests
Log an issue (power, water, road, security) — tracks from submission to resolution. Rated by resident.
Transport
🚐
Adaba Loop Tracker
Live GPS of the internal shuttle. "Bus arrives in 4 minutes at Stop 3." Never miss it.
🚌
Metro Link Booking
Browse departure times, reserve your seat, receive QR boarding pass. Cancel up to 30 min before departure.
📍
Return Stop Kiosk Tap
Tap at the Lagos return kiosk → instantly reserves your seat on next available Adaba-bound shuttle.
🗺️
Estate Map
Live map of all zones, shuttle positions, your location within the estate, and points of interest.
Guest & Access
👤
Guest Pass Issuance
Generate a time-locked, zone-restricted QR pass for visitors. Set arrival window, expiry, permitted zones.
🔐
Gate Approval
Receive a push notification when a guest arrives at the gate. Approve or deny in one tap.
📋
Access Log
Full history of every entry/exit on your card and all guest passes issued under your account.
🚨
Emergency SOS
One-press SOS sends your location to security command instantly. Response within 3 minutes guaranteed.
Community & Bookings
🐴
Ranch Experience Booking
Book horse riding sessions, farm tours, equestrian events. Pay in-app. Manage for family members.
🏊
Amenity Booking
Reserve pool lanes, gym slots, spa appointments, event hall — directly from the app with instant confirmation.
🛒
Farm Store Pre-Order
Order fresh produce from the Zone B farm store. Schedule pickup or in-community delivery.
📣
Community Noticeboard
Residents' Council updates, events, classifieds (residents selling/lending items), community polls.
📱 Tech Build Strategy
Build the app in two phases. Phase 1 (MVP, Month 1–6): Digital card + gate QR + Metro Link booking + basic notifications. This is what you need before the first resident moves in. Phase 2 (Full Platform, Month 12–18): Full feature set above. Use a Nigerian or African SaaS developer for cost efficiency — Andela network, Techpoint developer community. Alternatively, use no-code tools (Glide, Bubble) for the MVP, then rebuild natively when revenue justifies it. The Adaba Card hardware: NFC cards printed and encoded via a local smart card vendor. Integration with gate readers via a turnstile or RFID reader system (widely available, Abuja/Lagos security vendors stock these).
Execution Plan
The Phased Roadmap
Build the paper city first. Sell the vision. Use the pre-sales to build the real city. This is how the world's great developments happen — ambition leads, capital follows.
1
Months 1–3 · Foundation
Legal Structure & Partner Agreement
· Register Adaba Reserve Ltd as the SPV (Special Purpose Vehicle) for the development — separate legal entity from personal assets
· Formalise the partnership with Ruona: land contribution, JDA terms, equity split, decision-making structure — all in writing, all lawyer-reviewed
· Engage a Lagos real estate solicitor for title verification on all 200 Epe plots — confirm C of O status, no encumbrances
· Commission an official surveyor and town planner to produce a certified zoning layout for regulatory purposes
· Complete the Moniya land transaction (separate entity or under the same SPV as appropriate)
· Begin brand identity work: name finalisation, logo, color system, brand guide
· Register domain names: AdabaReserve.com, .ng, social media handles across all platforms
2
Months 3–6 · Brand & Pre-Sales
Concept Launch & Founder Plot Pre-Sales
· Launch AdabaReserve.com teaser with email waitlist — target 500+ signups before public launch
· Commission architectural renders of the estate (CGI images of the ranch, chalets, Zone A) — these are your sales tools
· Launch official Instagram and YouTube — begin weekly content documenting the journey from land to community
· Host first Adaba Reserve Evening in Toronto (Olu's home base) — 40–60 invited guests, invitation only, pitch the vision
· Repeat in London and Lagos within the quarter
· Open Founder Plot reservations (₦100K deposit to hold) — target 30 reservations by end of Month 6
· Begin Metro Link partnership conversations with registered transport operators in Lagos
· Begin Adaba App MVP design and development
3
Months 6–18 · Infrastructure Build Phase 1
Breaking Ground — Core Infrastructure
· Pre-sale target hit (₦900M) — trigger Phase 1 construction
· Site clearing, internal road network, drainage system
· Perimeter fencing and main gate complex
· Solar array installation + battery storage + borehole + water treatment plant
· Zone D Transport Hub construction (bus terminus, security command centre)
· Zone B Ranch: stable structure, horse track, livestock fencing, first animals arrive
· Zone A: first 10 modular 1-bed units installed and show-ready
· First 10–15 Founder Plot handovers with C of O — milestone event, massive marketing content
· Adaba App MVP launches — digital card, Metro Link booking, gate access
· Metro Link trial run: Epe to Lekki and back, photographed and filmed for content
4
Months 18–30 · Community Goes Live
First Residents Move In — Grand Opening
· First residents move in — grand opening event, media coverage, influencer invitations
· Adaba Loop internal shuttle officially launches
· Metro Link bus service officially launches with registered Lagos stops
· Zone C Commercial Promenade opens — curated vendor selection process held
· Zone E Wellness centre operational: pool, gym, event hall, children's play area
· Farm Store opens in Zone B — residents buying fresh produce from their own community ranch
· Full Adaba App launch with all features
· Chalet Lease product launched and marketed to diaspora
· Managed Short-Let Programme launched for absent plot owners
5
Year 3+ · Maturity & Scale
Governance, Expansion & Replication
· Residents' Council formally elected — community self-governance begins
· Ranch experiences opened to curated day tourism (booked, capped, never intrusive)
· Adaba Investment Fund launched — diaspora investors can buy revenue-generating units without living there
· Hospitality brand partnership for managed short-let programme expansion
· Explore Adaba Reserve 2 in Abuja, Ibadan, or Abidjan (the Abidjan land Olu has been exploring is a candidate)
· Mini-grid licence application filed with REA/NERC — potentially sell excess solar power to surrounding community
· Adaba Reserve as a brand: not just one estate, but Nigeria's most trusted private community developer
The Founders
Partnership Structure — Ruona & Olu
"He has the land. You have the vision, the network, and the product instinct. Together you have everything a great development needs. Get the agreement right and this thing runs."
Ruona
The Land Principal
  • 200 plots in Epe — the foundational asset
  • Local real estate credibility and market knowledge
  • Community relationships in the Epe area
  • Track record (real estate mogul — this isn't theory for him)
  • Pre-existing buyer/investor network in Lagos real estate
Olu
The Visionary & Executor
  • The Adaba Reserve concept, brand, and vision
  • Diaspora network (Canada, UK — the primary buyer market)
  • Product & tech capability (app, digital systems, KYC)
  • Scrum/PM execution discipline (10+ years, SAFe certified)
  • Safehouse proptech experience — knows what mistakes to avoid
  • Qulture community-building DNA — this is a community product
Proposed Deal Structure — Two Options
Option A — Hybrid (Recommended): Ruona sells Olu X plots outright at the agreed discounted price (these are held in the Adaba SPV). The remaining plots enter a Joint Development Agreement (JDA): Ruona contributes land value, Olu contributes development capital, brand, and execution. Revenue from JDA plots split by contribution weighting — typically negotiated at 40–60% or 45–55% depending on relative land and capital values. Legal agreement required before any money moves.

Option B — Equity Exchange: Ruona contributes all 200 plots to Adaba Reserve Ltd in exchange for equity in the company (agreed % based on land valuation). Olu retains majority equity and operational control. Ruona participates in all upside through dividends and eventual exit. This preserves Olu's capital for construction and makes Ruona a committed co-investor in the outcome.
⚠️ Non-Negotiables Before Signing Anything
1. Title verification first. Before any agreement is signed, a solicitor must confirm the C of O status and absence of encumbrances on all 200 plots. Ruona's integrity is not in question — but Nigerian land title is complicated and surprises happen. Protect both parties.

2. Decision-making authority defined. Who has final say on: pricing decisions, vendor approvals, construction contracts, hiring, marketing? Define this now. Ambiguity at this stage becomes a lawsuit at Year 3.

3. Minimum price floor agreement. Neither party can sell a plot below an agreed minimum price without the other's written consent. Prevents either party from dumping inventory cheaply under financial pressure.

4. Adaba brand ownership. The Adaba Reserve brand, trademark, domain, and IP belongs to Olu's entity. Land is Ruona's contribution. Brand is Olu's contribution. Make this explicit.

5. Exit clause. What happens if one party wants out after Year 1? Defined buyout formula, right of first refusal, vesting schedule. Plan for the worst so the friendship survives it.
🚀 Your 3 Actions This Week
Action 1: Book a sit-down with Ruona — not a call, a proper meeting. Walk him through this document. Get his verbal alignment on the partnership structure before engaging lawyers. You need to know you're building on the same foundation before spending money.

Action 2: Engage a Lagos real estate solicitor for title verification on the Epe plots and to draft the partnership/JDA agreement. Referral from a trusted contact is best — this is too important for a Google search hire.

Action 3: Register the company name (Adaba Reserve Ltd or equivalent) with the CAC (Corporate Affairs Commission, Nigeria) before the brand is public. Register AdabaReserve.com today — domain squatting is real and fast.
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